Chanel|Gucci handbags trade blog

Thailand’s teak production of multi-purpose equipment, advocating the natural simplicity. As the day was precious teak, Thai people with their own imagination, to refurbish old furniture and other household items to produce. “At first shop, the Guangzhou not a shop of this tropical-style home, until now, have not too many competitors. We feel that the risk should not only bold shop.” Mr. Wu believes that wooden household items more close to nature, and Southeast Asian culture and Chinese culture itself has many things in common, there will be many people agree with these natural and environmentally friendly home accessories and appliances.

“Well, now living conditions, many of the Guangzhou people can travel to Southeast Asia, Southeast Asia, in an insight into the style, I am sure there will be more people like the tropical style of household goods.” Mr. Wu said that things are to shop from Southeast Asia, because the way people travel can not bring inconvenience to buy stuff, you can buy in the store, but also in the local purchase price less the same, so shop more and more strong vitality.

Environmental protection, natural is the store’s main features, teak system is not only durable household goods, and hand-made even more beautiful, important, small shops depend on many goods are processed craftsmen made of whimsy Therefore, customers will flock shop. “For example, the tables used to be a wheel, is it a combination of glass and other materials, it became the table. So that the chair, the same wheel is used for back up.” Wu pointed to those who shop old tables and chairs introduced the renovation. In order for staff to deeply understand the meaning of each piece of merchandise, the two owners with staff dedicated to Southeast Asia with the purchase. “Only let them have a deep personal experience that they can better explain to customers, introduce products.”

Commodity prices are extremely sensitive elements of the market price study has two important concepts: parity and spreads. The so-called parity refers to the price comparison between different products. There is such a joke: A farmer city to buy watches, buy a large wall clock after sales, said: “I bought a big guy, you give me Rao (send) a small height of the (referring to watch) it!” In theory, between different commodities, due to cost and other reasons, their prices are often not comparable, but in the real practice, we consumers are often compared: the price of 20 yuan for the same commodity on the 20 yuan of goods in the display, it is “cheap” goods; on 20 yuan or less in the display of goods, it is the “ticket” merchandise. Can be seen, the so-called parity, in essence, the illusion of consumer prices. So take full advantage of commodity price ratio for products display and promote merchandise sales, marketing staff need to carefully study is an important issue.

The so-called difference means the same as the price difference between goods. There is also a joke: a consumer spends more than one hundred yuan to buy a suit, wearing inappropriate clothes on the child care business, a friend to more than 90 yuan, took the resale price, how both can not sell. Another friend knew this case, out of an idea: the more than 90 yuan to 590 yuan sale price. The results, suits quickly sold out. Why is this so? Modern marketing research shows that most consumer goods in the market to buy a non-expert. Since most of them lack of product knowledge and market knowledge, therefore, often measured by commodity prices and value and judge the quality of goods, the so-called “get what you pay,” “Good is not cheap goods, cheap goods not good,” say that this meaning.

Speaking of price illusion, there are two interesting phenomena: ① odd pricing than consumers feel even cheaper pricing. ② 99 yuan was less than the price of 100 yuan, cheap; 101 yuan price is 100 yuan, you. – In fact, only a thin 2 yuan. As a consumer, always want to minimize the expenditure for the greatest satisfaction, that is, the same two kinds of product quality, functionally equivalent, consumers always choose the kind of low prices. Thus, according to the target market and business development strategies for using the consumer price illusion of scientific and reasonable pricing is very necessary.

Perhaps many of the above problems, no matter what kind of investors to make choices, have their own advantages and disadvantages, Dan Shi, the following are all prospective shopkeepers are need to determine Shixiang.
(1) interest is the pilot
Interests, hobbies in the store contributed to the expansion of select items you are most interested in shop, will make you enjoy it, go all out. If you myself full of creativity, inner passion, appearance of radiance, could be considered self-service hot pot restaurant business, the traditional snack bar; If you love fine tasteful items, open a fashion jewelry store, second-hand boutiques, arts and crafts store and small cafes, allow you to display his talents; if you often thinks is, and always put ourselves in the benefit of others, pet shops, flower shop, garden shop is in need of you this feature. Create a new business, it is more difficult, interests, ideals and enthusiasm are the driving force to support investors persist in the end, or even determine the future development of new business. Therefore, investors must take interest in the pilot.
(2) ability to the most important
Every industry has barriers to entry, investors if the conditions do not have this rush to set foot in failure more likely. Therefore, their ability is the most important reference factor, to within their means.
(3) Information can not be less
As the saying goes, to know ourselves and win every battle. Investors must fully understand the relevant information, such as how the market prospects of the project, profit status, the number of funds invested, the extent of such a competition. The more information-rich, the less likely failure.
(4) shop early preparation
Shop before the preparations must be taken, a good job: the decor, and the purchase of equipment at the same time, investors have to move around more, and in the vicinity of the “neighbors” do a good job and good neighbor of the work, and familiar with the local market, developing potential customers; in the preparation period, it should recruit sufficient staff and good training prior to calmly deal with the busy time of opening.
In short, the store is small, learning a lot, which requires investors to savor the mystery.

Shop success rate for the United States conducted a survey showed that joining a system of 80% successful shop, independent shop success ratio is about 20%. Joyce jewelry chain stores as much as 99 percent more than the success rate is a powerful description of this rule. Franchising, indeed to some extent both the shop round the investors dream, but also reducing their investment risk. However, we must pay attention to the following aspects.
(1) Select to see profit
Gathering information, investors can choose 2 or 3 chain to join the project, and franchisee negotiate, understand the business headquarters of the strength and business philosophy. In the shop around the course, investors should be the focus of attention after joining into how high the probability of a successful profit, rather than the level of total investment.
(2) to compare and ultimately,
Investors should calmly analyze and compare, to join the alliance business model and the conditions are generally similar, but it is these “small differences” in places, such as franchise fee method of payment, such as the headquarters of supply prices would be affected The operating profit after joining an important factor. Some of the franchise system advocated by the reduction of investment return of franchisees and business strategy to subsidize the cost of renovation of its franchisees to provide strong support, Joyce jewelry chain is one example of one of the.
(3) training should pay attention to
Investors and franchisees Italy signed a preliminary agreement, franchisees typically offer a range of training courses before starting the business. If Joyce jewelry chain based training courses provided by the system to its franchisees winning market offers strong protection. The training courses are aimed at entrepreneurs may experience problems, passing the solution, in addition, may also join the project related to impart some knowledge of the industry, so investors should take seriously.

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